The most useful type of backlink is the one way backlink. Many webmasters waste lots of effort sending out endless emails to other people requesting link exchanges between web sites. This is a waste of time because the resulting reciprocal links are not that valuable in increasing website traffic. Instead, web site owners should be putting effort into attracting one way back links to their websites.

Unfortunately, one way backlinks are painful to acquire unless you know the secrets to getting them. And even knowing the secrets, you can still expect to put in some work to make it happen.

A tried and true method for building a good supply of one way backlinks is to write articles and distribute them to article directories. This will work really well if you write a large enough number of articles. Most webmasters give up after writing just 5 to 10 articles, but to be really successful you need to write at least 40 or 50 articles for each website you wish to promote.

A great technique is to combine article marketing with a website matching system like Neurolinker. This allows you to place your articles on a large number of other websites, getting good quality backlinks to your website. Since the links come from your articles, they are by definition relevant links and are therefore highly valued by the search engines.

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